Different kinds of sitemaps and their use in SEO – XML, HTML and KML

There are different kinds of sitemaps you can use on your website and they all have different uses. Here’s a quick look at what each one can be used for and the SEO advantages to using them. Read more

Top 10 biggest SEO mistakes

With SEO having evolved so much over the past years, a lot of the methods that used to work are no longer effective. The more time you spend keeping up to date and involved in the SEO community, the less likely you are to make a major mistake.

Listed below are some of the biggest and most common SEO mistakes. Some of these are methods that have always caused issues with search engines, others are methods that have become ineffective with the advancement of the search engines algorithms. All of them should be avoided at all cost. Read more

What percentage difference is needed to avoid a duplicate content penalty?

There are lots of reasons for content duplication on the web and a lot of the time they concern exact duplicates of webpages. In cases like this it is easy for search engines to spot duplicates as they are exact 100% copies of each other.

But what about when content is very similar, but not exactly the same? How is this treated by the search engines and what percentage of similarity determines whether the text is duplicated of not? Read more

Using Google’s Wonder Wheel to find semantically relevant keywords

Having briefly touched on this with my post on keyword density, I thought it would be useful to recover some old ground and go into a bit more detail about how you can use the Google wonder wheel to find related keywords to help with your keyword research. Read more

Can Links From Directories Harm Rankings?

So directories used to be a major way of SEOs getting incoming links, nowadays however, not so much. So with Google’s constant algorithm updates playing down the value of these links, where does this put all the websites that have tons of incoming links from these sources?
Read more