How to Optimise for Google Image Search and Catch Potential Customers at the Start of the Buying Process

While the majority of websites are aware of and benefit from the amount of traffic coming from natural search engine results, for a lot of markets the image results are fairly easy to penetrate.

While targeting image results may not be that rewarding for a lot of businesses, there are still opportunities to gain more free, and potentially easy traffic. If your industry could benefit in any way from image optimisation it’s worth employing.
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2010
01/26
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Changing From Static to Dynamic Server on Fasthosts

As you will probably have gathered from previous posts, this blog is currently hosted on a fasthosts shared server, and so I have quite a bit of experience when it comes to dealing with a lot of their processes.

After having numerous HTTP 500 errors I contacted the fasthosts support team and they moved me on to a server with more resources. In the email it was also mentioned that I was on a static server and my blog may run more efficiently on a dynamic server. After contacting them the team were very helpful and it turns out that you can do this without any cost or lengthy backups. Read more

2010
01/25
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Using Dreamweaver on Multiple Domains on a Shared Fasthosts Server

Following on from the 301 canonical redirect post, I have come across another issue when using Dreamweaver to access domains on a Fasthosts account. The issue occurs when I have multiple sites in the HTDOCS folder and I want to download one of them to edit in Dreamweaver. Being unable to find any sort of explanation in manuals I have eventually found a solution.
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2010
01/19
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How Google’s Longer Snippets Affect the SERPs

Google has recently updated it’s search results to include longer snippets when longer phrases are seached. Their recent post mentioned a couple of changes to the search engine results. The first change is “more and better search refinements”.
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2010
01/19
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The SEO Marketplace is Still Relatively Small Depsite It’s Huge Online Presence

Being relatively new to the SEO game (I discovered it a year ago), I sometimes look around at the online community surrounding it and feel daunted by the sheer size and reach of it. Sometimes it can seem like there are so many SEOs out there that you’re just another voice in the crowd. Spending so much time involved in the community, learning and practising, I can sometimes lose perspective of the whole thing.
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2010
01/18
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